Backlinks, also known as inbound links or incoming links, are links from one website to another. If another website links to your site, that’s a backlink for you, and vice versa.
Backlinks are significant for several reasons. Firstly, they act as a “vote of confidence” from one site to another. Each backlink signals to search engines that your content is credible, valuable, and worthy of citation, which can improve your site’s ranking in search engine results.
Secondly, backlinks can increase your website’s visibility and traffic. When a user is on a website that has a backlink to your site, they might follow that link, leading to increased web traffic.
Lastly, backlinks can help with indexing. Search engines use bots to crawl and index websites, and these bots find new webpages by following backlinks from existing webpages. The more backlinks you have, the easier it is for search engines to discover and index your pages.
However, it’s important to note that not all backlinks are created equal. Quality matters more than quantity. Backlinks from relevant, reputable sites will have much more impact on your SEO than numerous links from low-quality or irrelevant sites. At Front Page SEO, we focus on creating high-quality backlink strategies to improve the credibility and visibility of your site in the Canadian digital market.